For those who would rather be at the lake

Celebrating places, traditions, recipes, and stories worth passing along from the Great Lakes and Northwoods.

A peaceful lakeside scene with lush green trees on the left and a calm body of water, with a distant tree-lined shoreline under a clear blue sky.

Photo by Midwest on Film

Stories From The North

A dense forest of tall pine trees in Northern Wisconsin with a dirt floor and patches of sunlight filtering through the green leaves.

What Is the Northwoods?

Dark silhouette of tall trees on the Lake Superior shoreline with waves, under a cloudy sky, possibly during dusk or dawn in Michigan's Upper Peninsula.

Ghost Stories from the Northwoods

A red house surrounded by dense green trees beside a calm lake that reflects the scene.

Cottage, Camp, or Cabin? It Depends Where You Grew Up.

LETTERS FROM LOON LANE

A letter from the North, sent to your inbox.

Once a month, a collection of stories worth reading, places worth knowing, recipes worth keeping, and traditions worth passing along.

Large white stylized letter 'L' superimposed over another large white stylized 'L' on a transparent background.

A NOTE FROM BROOKE

“It took me moving away from the Great Lakes to understand truly how special it is.

Loon Lane began as a way of celebrating the northwoods. The places, people, traditions, recipes, and small things that make the North feel like the North.

There is a lot here worth preserving, and this is where we're keeping some of it.”